Virgin Media 'HD'

Framestore has rocked little boy’s world for Virgin and RKCR by firing stunning HD action right into the heart of his living room. The two 30-second TV spots, as directed by Hungryman’s Steve Hudson, see a family settling down to watch Virgin TV but their lives explode with breathtaking slow-mo drama as soon as the boy hits his remote control. Their world is overtaken by everything from a colony of penguins, chaotic vampires and a SWAT team crashing through their window.

 

Chris Redding supervised the three-day Phantom HD studio shoot. Back at Framestore, Chris and his team of Flame artists, Savneet Nagi and Paul O'Brien, set about compositing multiple layers of the slow-mo Phantom action footage into the living room scene. They also transformed a group of eight penguins into an entire colony. Simon Bourne crafted the complex grade, working across intricate lighting set-ups whilst managing multiple layers in the edits with the Yoyo Virtual Grading System.