VIEW HIGH RES VERSION
AGENCY WCRS
AGENCY CREATIVES Kit Dayaram and Tom Spicer
AGENCY PRODUCER Eileen Rafferty
PRODUCTION COMPANY Outsider
DIRECTOR Dom & Nic
PRODUCER John Madsen
VFX Framestore
TELECINE Framestore
Dom & Nic's TFL Road Safety spot for WCRS sees a bank heist take place. But this is no ordinary bank heist. Shot with Hollywood gloss, it involves some domineering and mysteriously enlarged objects like massive bank notes, a giant security guard, an oversized alarm button and an enormous police car. As the thieves begin their getaway, a cyclist – filmed in a more prosaic and contrasting style – smashes into the moving car from out of the blue. A title reveals all: "The more you look out for something, the more obvious it becomes." The enlarged objects were a mixture of composited, in camera & components that were bedded back into the live action plates by Framestore's Pedro Sabrosa.