Seat 'Technology to get Excited About'

AGENCY Atletico Int Barcelona
CREATIVE DIRECTOR
Jason Bramley
AGENCY PRODUCER
Christian Santiago Metrailler
PRODUCTION COMPANY
Sneezing Tree
DIRECTOR
Victoria Pile
PRODUCER
Brock Van den Bogaerde
 
VFX Framestore
TELECINE Framestore

Sounds Good

Framestore posted two versions of this new spot for the Seat Leon – one featuring Mark Heap (Green Wing) as the smooth talking sales rep with an impressive line in voiced sound effects, and a second for the Spanish speaking markets with a Spanish cast.

The spots were shot on 35mm in Seat's showroom, and were posted in London by Alex Thomas and Stephane Allender. In addition to the removal of a lot of unwanted reflection in the car windows, the Framestore team also created the animated titles for the spot. Technology to get Excited About was also given a brisk, natural grade by Senior Colourist, Steffan Perry.