Oasis 'Lunchtime Journey'

Framestore has helped bring the lunchtime mountain to Mohammed in Mother's latest TV ad for Oasis. Directed by Dom & Nic at Outsider, the ad sees a man's favourite sandwich shop being hauled across Britain – along motorways, quintessential English high streets and iconic landmarks like Tower Bridge – to deliver his preferred lunchtime sarnie and drink right to his office door. The ad rollicks along to a specially composed song worthy of Eurovision, 'Fruity Drinks and Lunchtime Dreams'.

The shoot was VFX supervised & composited by William Bartlett. The film was shot on the Canon 5D. We created a digital matte painting of the street with the house removed for the the opening shot. We spent 5 days in post creating the matte painting and general cleanup.