Nokia 'Hands On'

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AGENCY
Wieden + Kennedy London
AGENCY PRODUCER Anna Smith
PRODUCTION COMPANY Stink
DIRECTOR Martin Krejci
PRODUCER Richard Fenton

VFX Framestore

Framestore has had a 'hand' in one 2010's biggest campaigns – Wieden + Kennedy London's launch of the Nokia N8 handset. As well as partnering with Nokia to create an extra special app for the phone (more on that story later), Framestore polished and crafted the Hands On launch commercial. Directed by Stink's Martin Krejci and using the line: "It's not technology, it's what you do with it", the ad sees kooky inventions being inspired by the N8's thousands of apps. Framestore helped finesse the film with clean-up and compositing, including tracking the phone onto some of the quirky contraptions, like the remote controlled helicopter.