Mr Kipling 'Flowers'

MR KIPLING 'FLOWERS'

The latest spot for the Mr Kipling range of cakes and tarts, Flowers, was created at Framestore. The raw plates were shot in New Zealand, with actors on blue screen, and the cakes themselves were fantastically realistic models assembled via rigs and shot as digital stills. The whole thing was then put together and ‘animated’ over a two week period, using a combination of Smoke and Flame.