Morrisons 'Fresh Meat - Richard Hammond'

AGENCY DLKW
PRODUCER
Lesley Redrup
PRODUCTION COMPANY
Outsider Films
DIRECTOR
Jorn Threlfall
PRODUCER Benji Howell

VFX
Framestore
TELECINE
Framestore

MORRISONS 'FRESH MEAT'
Rumour has it that Richard Hammond was keen to do this spot in part for the opportunity it would give him to fly in a glider. He was somewhat crestfallen, then, to arrive at the airfield to find a Framestore Supervisor waiting for him, armed with a bluescreen and a chair…

Truth be told, Hammond did indeed get up in the air, though the shopping trolley he appears to have taken with him was actually a pilot, the switch accomplished by our artists.