L'Oreal 'Elnett - Cheryl Cole'

Framestore has teamed up with Flynn and McCann Erickson to take L’Oreal Elnett in a whole new direction... with a little help from someone called Cheryl Cole.

The new spot sees the traditional beauty shots replaced by more of a promo feel. So we see Ms Cole posing with attitude – and various hair styles – in between close-ups of symbolic and graphic items like spray, satin and handcuffs.

The ad was directed by Paul Gore, who Framestore previously collaborated with on Juicy Couture’s Peace, Love & Juicy Couture campaign. The visual effects were led by Paul O’Brien who slightly enhanced Cheryl’s natural beauty whilst further embellishing the spot’s all important rock'n'roll imagery.