Juicy Couture 'Peace Love & Juicy Couture'

Juicy Couture's seasonal push for its new perfume, Peace Love & Juicy Couture, brings a stylishly surreal twist to the traditionally glitzy genre. And Framestore was on hand to help Buero New York and Flynn's Paul Gore pump up the glam through grading, set extensions and building wonderland scenes combining waterfalls with time-lapse skies and CG balloons.

The hero film's three main set-ups were graded by Steffan Perry who created multiple passes for all the key visual elements such as water, walls and skies to enable extra styling in Flame by VFX supervisor and Flame lead, Tim Osborne. Some of the sets were extended in Flame and enhanced with added details such as frescos and replacement plaster work. 2D Assist, Jonni Isaacs, shot hi-res stills of London architecture to use as textures. The most challenging scene was the final wide shot which entailed sourcing and compositing water surfaces including a waterfall, rock landscapes, time-lapse skies, new architecture and CG balloons. The team then created over 50 versions for various international markets.