John Smiths Extra Smooth 'Glamour'

AGENCY GGT
AGENCY CREATIVES
Jay Pond-Jones, Robert Saville
AGENCY PRODUCER Diane Croll
PRODUCTION COMPANY Limelight Commercials
DIRECTOR
Daniel Kleinman
PRODUCER
David Botterell
 
VFX
Framestore

The joke is ... Jack Dee thinks he is being shot against a blue screen and a simple pub background will be put in later. In fact, the same footage of Jack was put into two completely different backgrounds, both a little bit more exciting than Jack had expected. The challenge was to make the action fit so well into the two contrasting scenarios that they appear to be completely authentic until the gag is revealed at the end. Jeopardy needed seamless, totally real compositing to place Jack into various perilous predicaments, whilst Glamour needed an outrageous, spoof fantasy film sequence.