Jammie Dodgers 'Monkey'

Framestore has just finished helping Hungryman’s Roderick Fenske bring some jammy little monkeys to life for VCCP’s new Jammie Dodgers campaign. The first ad features rivalry between two cheeky and surreal biscuit-headed monkeys, one representing the original jammie dodger and the other standing in for the new toffee dodger. They compete for a bewildered shopper’s attention, willing her to buy their flavour. The campaign’s second instalment sees the inter-monkey competition heat up with a late entry from the all-new ‘Choccie Dodger’ monkey. 

Darran Nicholson led a 2D effects team, responsible for painting out puppeteering rods, giving the puppets ‘the L'Oreal treatment’, perfecting the product, comping security screens and making the actress look slightly less tired. Stefan Perry helmed the grade.