DHL 'Slide Puzzle'

Framestore has made child's play of a new DHL TV campaign that uses a kid's slide puzzle as a visual metaphor for the courier's masterly grip on logistics. Directed by Knucklehead's Daniel Barber for 180 Amsterdam, we see various  scenarios, showing how logistics affect our busy world, chopped up into component squares and moved around on a grid until they momentarily form the complete images.

Footage was captured on multiple HD formats on the shoot in Hong Kong & Spain, and all data was transferred at Framestore with the grade being crafted by Dave Ludlam, and the complex final commercial constructed by Pedro Sabrosa.