Audi A8 'Goodnight'

Daniel Kleinman's partnership with Framestore continues with a new spot for the Audi A8 which is also a prelude to the car's all-important Superbowl extravaganza. San Francisco's Venables Bell & Partners' commercial is based on the style and pace of the classic American children's story – Goodnight – and demonstrates how old-school luxury can be usurped by modern refinement.

Framestore's main challenge was to create one seamless camera move from multiple shots, including projections in Flame. The VFX team, led by William Bartlett, also had to develop a transition from the spot's opening illustration and create stylised smoke whilst compositing CG elements such as the mouse and the rider under the lamp. Bartlett VFX supervised the shoot, creating a pre-vis on set in Nuke. He took detailed measurements of the location and calculated camera parameters to ensure the footage was filmed correctly. The production required 10 weeks of CG and four weeks in 2D.