Alzheimer's Society 'Dementia'

Framestore has helped Smuggler's Neil Harris create a powerful new ad informing us about the benefits of early diagnosis in dementia. Created for the COI, the commercial features a concerned daughter slowly recognising the signs of early dementia in her father. We see the man acting forgetfully in different scenarios but the light and backgrounds behind him are visible so as to create the poignant sense of a faded presence. Framestore's VFX supervisor, Pedro Sabrosa, captained the Flame work with help from rotoscope assistant, Alex Gooding. Dave Ludlam crafted the grade.